Your Privacy
ACC Pet Products, Inc., its parent company, AMCOL International Corporation, and their respective subsidiaries and affiliates (collectively, “ACC Pet Products”) take your privacy seriously. We use the information you voluntarily provide, together with information regarding the manner in which you use this web site, and the web sites of our parent company, subsidiaries and affiliates that are linked to and integrated into this web site (collectively, the “ACC Pet Products Site”), to provide you with requested information, and to improve the ACC Pet Products Site and our products and services. ACC Pet Produtcts is committed to data security, and to protecting the personal information of our ACC Pet Products Site users.

We provide this Privacy Policy to inform you of the types of information we collect from the ACC Pet Products Site and what we may do with that information.

Information Gathered on the ACC Pet Products Site
We collect two types of information from visitors to the ACC PET Products Site:

• We collect personal data such as names, addresses, e-mail addresses, telephone/fax numbers, customer account numbers, and the content of e-mail submissions sent to us, when voluntarily submitted by visitors to our site. You do not need to disclose any personally-identifiable information to view the ACC Pet Products Site.
• Certain non-personal information is also automatically collected from our visitors when they access the ACC Pet Products Site, such as information about traffic patterns on the site, the total number of users logging into the ACC Pet Products Site on a daily basis, which pages users access, the URL from which each user comes to the ACC Pet Products Site, the URL to which each user exits, the type of browser used by each user, and the IP address from which a user accesses the ACC Pet Products Site.

What Do We Do With This Information?
Information voluntarily submitted to us is used to contact users for the purpose for which the information was provided (e.g., to send you announcements and promotional material about our products and the products of our business partners that are featured on the ACC Pet Products Site). Promotional information will only be sent to those visitors who request such information. Except as set forth herein, ACC Pet Products will not sell, trade or rent your personal data to third parties without your prior permission. ACC Pet Products may share your data with our parent company, subsidiaries and affiliates, with the business partners whose pet supply products we manufacture or distribute, and with web site hosting partners and other parties who assist ACC Pet Products in operating the ACC Pet Products site and our computer systems. Each of such third parties have adopted their own Privacy Policies or signed confidentiality agreements with ACC Pet Products obligating them to keep user data confidential. ACC Pet Products also reserves the right to disclose any information if we believe in good faith that the law requires it.

Information automatically collected from users of the ACC Pet Products Site is used internally to improve the ACC Pet Products Site and our products and services. We may also share aggregate data about the number and frequency of visitors to our website, and the manner in which customers, dealers or other visitors use the ACC Pet Products Site, with our webmaster, dealers or other business partners.

Children’s Information
When children under age 13 attempt to register with the ACC Pet Products Site (we ask for age or date of birth to determine), we respond with an e-mail advising them that only adults may register with the ACC Pet Products Site, and suggesting that they ask a parent or guardian to register. Any time we know that a young child has given us personal information, all of such information is deleted immediately upon responding to the child’s request. ACC Pet Products will not contact children under age 13 about special offers or for marketing purposes, or share information submitted by such children with third parties, including our affiliates, absent parental consent. Although the ACC Pet Products Site contains activities and games appropriate for children, no personal information is required as a condition to participation in such activities.

Use of Cookies
We use "cookies" on the ACC Pet Products Site to help you use our site more easily, and to help us to keep track of certain statistical information so that we can continuously improve the ACC Pet Products Site and our service to you. A "cookie" is a small data file that a website can send to your browser, which may then be stored on your hard drive to help our website "remember" information about you when you return to our website, such as your preferences for our sites and any user passwords. Our cookies cannot read data off of your hard drive, read cookie files created by other websites or track any personal information about you. You may be able to set your browser to disable cookies or to notify you when you receive a cookie.

Security of Information
ACC Pet Products takes reasonable measures to protect the security of the information transmitted between browsers and our web server, including using firewalls and other security technologies where deemed appropriate by ACC Pet Products. To protect your privacy, however, please do not use e-mail or this ACC Pet Products Site to communicate information you wish to be kept strictly confidential. You acknowledge that any transmission of data may be illegally intercepted and used by third parties. ACC Pet Products shall not be responsible for any interception of data transmitted to or from our web server.

Corrections and Opt-Out Procedures
If you provide your name, e-mail address, telephone number, mail address or other contact information to us, you may remove yourself from our mailing lists and correct or update any such information by sending an e-mail to Investor Relations, a facsimile to (847) 581-1799, Attention: Marketing Dept., or a letter by regular mail to ACC Pet Products, Attention: Marketing, 2870, Suite 500, Hoffman Estates, IL 60192. You may also have access to your data at any time by sending us a request via any of the above methods.

Links to Other Web Sites
The ACC Pet Products Site contains hypertext links to third party web sites. Our Privacy Policy does not apply to such web sites and your use of such sites will be subject to the privacy policies and procedures relating thereto.

Contacting Us
If you have any questions about this Privacy Policy, the privacy practices relating to this ACC Pet Products Site, or your dealings with the ACC Pet Products Site, please contact us as described under “Corrections and Opt-Out Procedures” above.

Your Consent
By using this ACC Pet Products Site, you consent to the collection and use of your information as specified above. If we decide to change our Privacy Policy, we will post changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Last Updated October __, 2005